The strategy that has the primary intent to enhance the image of the supporting company is known as
A) cause-related marketing.
B) not-for-profit marketing alliances.
C) licensing.
D) direct investment.
E) strategic piggybacking.

Question

Quizplus · Accepted Answer

Cause-related marketing is a marketing strategy that involves the cooperation between a for-profit company and a nonprofit organization in order to promote a social or environmental cause. The primary intent of this strategy is not to generate profits, but rather to enhance the image of the supporting company by showing its commitment to a social or environmental cause.

The Strategy That Has the Primary Intent to Enhance the Image