The premise of this theory is that the newest technology is not always best;we need to match the message with the medium best suited to present the message.
A)media richness theory
B)social network analysis
C)uses and gratifications
D)diffusion of innovations

Question

Quizplus · Accepted Answer

Media richness theory suggests that the effectiveness of communication depends on matching the message with the appropriate medium, considering the medium's ability to convey information and reduce uncertainty.

The Premise of This Theory Is That the Newest Technology