According to ______ the media produce messages that support the dominant ideology.
A)agenda setting theory
B)encoding/decoding theory
C)social cognitive theory of mass communication
D)cultivation theory

Question

Quizplus · Accepted Answer

Encoding/decoding theory, developed by Stuart Hall, suggests that media messages are encoded with the dominant ideology and that audiences decode these messages in various ways.

According to ______ the Media Produce Messages That Support the Dominant