Which of the following is NOT a way to segment specialized market niches?
A) Price consciousness
B) Geographical
C) Type of customer
D) Product line segment

Question

Quizplus · Accepted Answer

Price consciousness is not a method of segmenting specialized market niches. Market segmentation typically involves dividing a broad target market into subsets of consumers who have common needs and priorities, such as geographical location, type of customer, or product line segment. Price consciousness refers to the degree to which a customer's behavior is influenced by the price of a product or service, which is more of a characteristic within a segment rather than a method of creating segments.

Which of the Following Is NOT a Way to Segment