Competitive advantage can best be described as
A) increased efficiency.
B) what sets an organization apart.
C) a strength of the organization.
D) intangible resources.
E) aggressive research and development.

Question

Quizplus · Accepted Answer

Competitive advantage refers to what sets an organization apart from its competitors in the marketplace. It could be a unique product, a strong brand image, superior customer service, or any other factor that gives the organization an edge over rivals. While increased efficiency, strengths of the organization, intangible resources, and aggressive research and development can contribute to competitive advantage, they are not synonymous with the concept itself.

Competitive Advantage Can Best Be Described as