When addressing a persuasive claim or request for adjustment, you should appeal to your audience's sense of fair play, goodwill, or moral responsibility.

Question

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Be as fair as possible and assume your audience shares your goodwill and sense of fairness. In many cases, acting in the most ethical and responsible way can influence others to respond in kind and emulate your behavior.

When Addressing a Persuasive Claim or Request for Adjustment, You