If you anticipate objections to your persuasive message, it is best not to bring them up.

Question

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Addressing objections to your message is effective in gaining the trust of your audience. Anticipating those objections even before the audience brings them up is an even more effective way to win an audience over. That is why it is important to think about your audience's possible objections ahead of time before you encounter them.

If You Anticipate Objections to Your Persuasive Message, It Is