In corresponding with customers, making statements such as, "Thank you for purchasing the most durable notebook computer you can buy" is
A)to be avoided in routine positive messages.
B)a good way to build customer relationships.
C)an important part of all negative responses to claim letters.
D)all of the above.

Question

Quizplus · Accepted Answer

B)Reinforcing the idea that the customer made a wise decision in purchasing your product is an example of resale. Resale helps make customers feel good about their purchase, and develop a positive relationship with your company.

In Corresponding with Customers, Making Statements Such As, "Thank You