In the matrix-based scheme for classifying global retailers,in which quadrant does IKEA fall between retailers?
A)quadrant A
B)quadrant B
C)quadrant C
D)quadrant D
E)quadrant E

Question

Quizplus · Accepted Answer

IKEA is a global retailer that falls in quadrant A of the matrix-based scheme for classifying global retailers. This quadrant is characterized by high levels of both globalization and multiformat retailing. IKEA is a highly globalized retailer with stores in over 40 countries. It is also a multiformat retailer, offering a wide range of home furnishings and accessories.

In the Matrix-Based Scheme for Classifying Global Retailers,in Which Quadrant