Which of the following does not qualify as a "category killer?"
A)Victoria's Secret
B)IKEA
C)Home Depot
D)Circuit City
E)Toys "R" Us

Question

Quizplus · Accepted Answer

Victoria's Secret specializes in lingerie and beauty products, which doesn't make it a category killer. Category killers dominate a particular segment of retail, often offering a wide selection and low prices that make it difficult for other retailers to compete in that category. IKEA (furniture), Home Depot (home improvement), Circuit City (electronics, though now defunct), and Toys "R" Us (toys) are examples of stores that have been considered category killers in their respective domains.

Which of the Following Does Not Qualify as a "Category