A researcher needs to determine how many boxes of a particular brand of cereal were sold in a given region in a typical week. Which of the following is probably the best method?
A) Arrange for a pantry audit.
B) Put a researcher with a clipboard next to the cereal display.
C) Collect supermarket scanner data.
D) Conduct a survey of shoppers.
E) Employ a mystery shopper.
Correct Answer:
Verified
Q1: Which of the following is an example
Q3: Which of the following is an advantage
Q4: Which of the following types of primary
Q5: Observers in a supermarket are watching customers
Q6: Observational data have the advantage over communication
Q7: Which of the following is NOT an
Q8: Which of the following is NOT an
Q9: The observation method
A) Cannot measure all consumer
Q10: Which of the following are limitations of
Q11: Unstructured observation is used:
A) For studies in
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