The observation method
A) Cannot measure all consumer characteristics precisely but can give very good estimates for awareness, intentions, motivations, and past behavior.
B) Is limited in that only behaviors can be observed.
C) Is considered to be more objective than the communication method.
D) Is a faster means of data collection than the communication method because a detailed questionnaire does not have to be prepared, and observers can quickly record many observations.
E) Requires development of sophisticated procedures to be effective.
Correct Answer:
Verified
Q4: Which of the following types of primary
Q5: Observers in a supermarket are watching customers
Q6: Observational data have the advantage over communication
Q7: Which of the following is NOT an
Q8: Which of the following is NOT an
Q10: Which of the following are limitations of
Q11: Unstructured observation is used:
A) For studies in
Q12: Which of the following is an example
Q13: The ability of a data collection technique
Q14: Which of the following is NOT an
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