A discovery-oriented decision problem is best defined as a:
A) Decision problem that typically seeks to answer "what" or "why" questions.
B) Restatement of the decision problem in research terms.
C) Decision problem that typically seeks to answer "how" questions.
D) Written statement that describes the marketing problem.
E) All of the above.

Question

Quizplus · Accepted Answer

A discovery-oriented decision problem focuses on understanding the underlying reasons or factors, typically answering "what" or "why" questions.

A Discovery-Oriented Decision Problem Is Best Defined as A