Defining the problem is among the most difficult aspects of the marketing research process because of the of every situation a manager may encounter.
A) Complexity
B) Urgency
C) Riskiness
D) Uniqueness
E) Subjectiveness

Question

Quizplus · Accepted Answer

Every situation a manager encounters is unique, making it challenging to define the problem accurately in the marketing research process.

Defining the Problem Is Among the Most Difficult Aspects of the Marketing