By focusing on efficiency of operations and processes, lower costs, and delivering good value, Southwest Airlines attempts to build a competitive advantage based on:
A) production orientation.
B) customer intimacy.
C) process improvement.
D) operational excellence.
E) strategic efficiency.

Question

Quizplus · Accepted Answer

Southwest Airlines' focus on efficiency of operations and processes, lowering costs, and delivering good value aligns with the concept of operational excellence. This strategy emphasizes efficient operations and excellent supply chain management to deliver products and services faster, cheaper, and with higher quality.

By Focusing on Efficiency of Operations and Processes, Lower Costs