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Marketing Strategy Study Set 2

Business

Quiz 4 :

Developing Competitive Advantage and Strategic Focus

Quiz 4 :

Developing Competitive Advantage and Strategic Focus

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Firms specializing in operational excellence excel at basic research/rapid research interpretation as a core competency.
Free
True False
Answer:

Answer:

False

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While goals should be quantitative in nature, objectives are usually expressed in qualitative terms.​
Free
True False
Answer:

Answer:

False

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Expansion and growth, with new products and new markets, are the keys to Google's __________ approach to marketing strategy. Google uses this approach because it possesses many different strengths that coincide with key market opportunities.
Free
Multiple Choice
Answer:

Answer:

C

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A SWOT analysis assesses the fit between what a firm can and cannot do (strengths and weaknesses), and the environmental conditions working for and against the firm (opportunities and threats).
True False
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Why is it important that marketing goals involve some degree of intangibility?
Multiple Choice
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In terms of SWOT analysis, when does a strength become a capability of the firm?
Multiple Choice
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All of the following are benefits of SWOT analysis EXCEPT:
Multiple Choice
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Marketing goals can be defined as:
Multiple Choice
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A firm's strategic focus will change over time due to the dynamic nature of internal and external environments.
True False
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The SWOT analysis should always be analyzed quantitatively.​
True False
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Marketers should set some easily attainable objectives because they will encourage employees to achieve higher levels of performance.​
True False
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In Mexico the government has levied a tax on sugary soft drinks. For Coca-Cola, this represents a threat.
True False
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What is an advantage of assigning responsibility for achieving marketing objectives? ​
Multiple Choice
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Kodak focused on maintaining market dominance over Polaroid and Fuji but failed to consider Sony, Nikon, Canon, and even smartphones. What mistake did Kodak make? ​
Multiple Choice
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In terms of setting goals and objectives, what is considered to be one of the major benefits gained from applying for the Malcolm Baldrige National Quality Award?
Multiple Choice
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__________ typically occur within the competitive, customer, economic, political/legal, technological, and/or sociocultural environments of the firm.
Multiple Choice
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Because total budget competitors don't compete with the organization directly, marketers should not consider them when conducting a SWOT analysis.​
True False
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Rather than conducting just one SWOT analysis, marketers should conduct a series of analyses, each focusing on a specific product/market combination.
True False
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In the marketing strategy for Amazon, the following statement appears: Our strategy is designed to increase the percentage of repeat customers from 80 percent to 85 percent in the next 12 months. This statement is an example of a:
Multiple Choice
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Comprehensiveness in the goal-setting process means that each functional area should be able to develop its own goals that relate to the organization's needs.
True False
Answer:
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