To be successful, firms must move potential customers beyond mere interest in the product. Good promotion will stimulate __________ by convincing potential customers of the product's superiority and its ability to satisfy specific needs.
A) dedication
B) investigation
C) attention
D) action
E) desire

Question

Quizplus · Accepted Answer

Good promotion aims to create a desire for the product by highlighting its benefits and how it meets the customer's needs, moving them from interest to wanting the product.

To Be Successful, Firms Must Move Potential Customers Beyond Mere