Overall, what is the major disadvantage associated with the use of public relations and publicity?
A) It is normally very expensive.
B) The amount of negative publicity always outweighs the good.
C) Few, if any, customers pay attention to public relations messages.
D) Most people find it to be less credible than advertising.
E) The firm has limited control over how the message will be delivered or interpreted.

Question

Quizplus · Accepted Answer

The major disadvantage of using public relations and publicity is that the firm has limited control over how the message will be delivered or interpreted. Unlike advertising, where the content, format, and timing are controlled by the advertiser, public relations rely on external media and public perception, which can lead to unpredictable outcomes.

Overall, What Is the Major Disadvantage Associated with the Use