The Chevrolet Spark is promoted to consumers based on fuel-efficiency and economy,while a Porsche is promoted based on high performance.This is an example of
A)relationship marketing.
B)product positioning.
C)product differentiation.
D)mass customization.
E)psychographic segmentation.

Question

Quizplus · Accepted Answer

Product positioning is the process of creating a unique image for a product in the minds of consumers. This is done by highlighting the product's unique features and benefits, and by positioning it in a way that differentiates it from competitors. In the case of the Chevrolet Spark and the Porsche, the Spark is positioned as a fuel-efficient and economical car, while the Porsche is positioned as a high-performance car.

The Chevrolet Spark Is Promoted to Consumers Based on Fuel-Efficiency