Which of the following should be considered in the demographic variables for market segmentation?
A) How the product will be used (e.g., athletic footwear vs. dress shoes)
B) Interests, attitudes, and opinions of consumers
C) Income levels, marital status
D) Trends in population shifts
E) Where people live

Question

Quizplus · Accepted Answer

Income levels and marital status are demographic variables that are commonly used in market segmentation. Choice A is more related to psychographic variables, choice B is related to behavioral variables, choice D is related to geographic variables, and choice E is also related to geographic variables but may not be as relevant for all products.

Which of the Following Should Be Considered in the Demographic