A manager attends a really overpriced management seminar on 'how to implement change management' by the latest management gurus 'Clegg,Kornberger and Pitsis'.The manager thinks to himself,'That seminar was great;I learned so much that I'm going to apply it to my work'.This scenario is an example of Fulop and Rifkin's (1999)concept of ______.
A)learning by doing
B)stories
C)money-makers
D)popular accounts

Question

Quizplus · Accepted Answer

The scenario is an example of "popular accounts," as described by Fulop and Rifkin (1999), which refers to the dissemination of management ideas and practices through accessible, often oversimplified, narratives or seminars by management gurus, aimed at a wide audience of practitioners.

A Manager Attends a Really Overpriced Management Seminar on 'How