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Digital Marketing Analytics

Business

Quiz 1 :

Understanding the Synergetic Digital Ecosystem

Quiz 1 :

Understanding the Synergetic Digital Ecosystem

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There are four ways that companies are using data to fuel strategic initiatives across the enterprise.Please select the answer below that most closely reflects these four initiatives.
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Multiple Choice
Answer:

Answer:

A

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Organizations are collecting a vast amount of data about their customers from a number of different tools.According to data from Chiefmartec.com,how many different marketing technology vendors are there for companies to engage?
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Multiple Choice
Answer:

Answer:

C

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There are two dominant forms of media that we discuss throughout the course of this chapter.Please select the answer below that most accurately reflects those two media types.
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Multiple Choice
Answer:

Answer:

B

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Mobile data has become an increasingly important data source to for companies.In late 2016,mobile internet traffic surpassed desktop traffic for the first time ever.Please select whether this statement is true or false.
True False
Answer:
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Keeping an eye on competitors using digital data is a growing use case for many organizations.Free tools from Google,Alexa and SimilarWeb can provide competitor website and audience profile data.What sorts of questions can these data sources answer? Select the response that is most accurate below.
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According to the most recent user data from Facebook,the company has only about 1.5 billion users who access the platform.Please select whether this statement is true or false.
True False
Answer:
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There are a number of key questions that mobile data can answer for companies.Please select the question below that mobile data can answer for companies.
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Companies have access to an enormous amount of data today.At the 2018 Consumer Electronics Show in Las Vegas,Intel shared projections for data growth trends.Intel projects that by 2020,the average consumer will generate 1.5 Gigabytes of data per day from their associated internet activities.Please select whether this statement is true or false below.
True False
Answer: