Which of the following measures would be least likely to be included in a balanced scorecard's financial perspective?
A) Percent of sales from return customers
B) Average revenue per customer
C) Customer satisfaction rating
D) Increase in sales by geographic region

Question

Quizplus · Accepted Answer

The balanced scorecard includes perspectives such as financial, customer, internal business processes, and learning and growth. The financial perspective focuses on financial outcomes and performance measures. Customer satisfaction rating (C) is more aligned with the customer perspective, which assesses customer satisfaction and relationships, rather than the financial perspective.

Which of the Following Measures Would Be Least Likely to Be