When PR professionals directly interact with elected officials or government regulators and agents,they are engaging in
A) public affairs.
B) lobbying.
C) promotion.
D) publicity.

Question

Quizplus · Accepted Answer

Lobbying is the act of attempting to influence decisions made by government officials or regulators. Therefore, when PR professionals engage in direct interaction with elected officials or government regulators, they are engaging in lobbying. Option A (public affairs) refers to efforts to shape public policy, whereas options C and D (promotion and publicity) refer to more general PR activities such as advertising and media relations.

When PR Professionals Directly Interact with Elected Officials or Government