Mass customization enables manufacturers to be more responsive to customer demands for high quality products.

Question

Quizplus · Accepted Answer

Advances in manufacturing technologies such as CAD-CAM (computer aided design and computer aided manufacturing) and information technologies allow firms to manufacture unique products in relatively small quantities at lower costs, a concept known as mass customization. Andersen Windows uses this to lower costs, enhance quality and variety, and improve response time to customers.

Mass Customization Enables Manufacturers to Be More Responsive to Customer