A potential pitfall of a focus strategy is that cost advantages will not change over time.

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Potential pitfalls of focus strategies include that cost advantages may erode within the narrow segment. The advantages of a cost focus strategy may be fleeting if the cost advantages are eroded over time. For example, early pioneers in online education, such as the University of Phoenix, have faced increasing challenges as traditional universities have entered with their own online programs that allow them to match the cost benefits associated with online delivery systems.

A Potential Pitfall of a Focus Strategy Is That Cost