All of the following are potential pitfalls of an integrated overall low cost and differentiation strategy except:
A) firms that fail to attain both strategies may end up with neither and become "stuck-in-the-middle."
B) targeting too large a market that causes unit costs to increase.
C) underestimating the challenges and expenses associated with coordinating value-creating activities in the extended value chain.
D) miscalculating sources of revenue and profit pools in the firm's industry.

Question

Quizplus · Accepted Answer

Targeting too large a market that causes unit costs to increase is a potential pitfall of an integrated overall low cost and differentiation strategy. The other options (A, C, and D) are all potential pitfalls of this strategy.

All of the Following Are Potential Pitfalls of an Integrated