The explanation of how individuals make media and content choices based on expectation of reward and effort required is the
A) fraction of selection.
B) media-use model.
C) synergy-to-effort equation.
D) cost-benefit ratio.

Question

Quizplus · Accepted Answer

The fraction of selection explains how individuals decide on their media and content choices based on the expected reward and the effort required to obtain it. This concept suggests that people weigh the benefits (rewards) of consuming a piece of media against the costs (effort required) to access it.

The Explanation of How Individuals Make Media and Content Choices