When a media company has content that it can use across a number of its different holdings,this is
A) narrowcasting or niche marketing.
B) subgroup marketing.
C) synergy.
D) message concentration.

Question

Quizplus · Accepted Answer

Synergy refers to the idea of combining different aspects of a company to create a greater sum of its parts. In the context of a media company, this could mean using content across different holdings, such as using articles from a magazine in a TV show or sharing online videos between websites. This allows for greater efficiency and cost savings while also increasing the reach and impact of the content.

When a Media Company Has Content That It Can Use