As the marketing manager of a small community theater called the Bayside Playhouse, you meet with the other board members once a month. You all recognize that the playhouse is attracting mostly seniors and that you need to appeal to a younger crowd to keep your playhouse alive. The other board members approve your proposal to offer discounts to teens and college students because they agree it's an excellent:
A) pricing strategy.
B) product strategy.
C) promotions strategy.
D) distribution strategy.

Question

Quizplus · Accepted Answer

Offering discounts to teens and college students is a pricing strategy aimed at making the theater's offerings more appealing and affordable to a younger audience, thereby potentially increasing their attendance.

As the Marketing Manager of a Small Community Theater Called