As the marketing manager of a small community theater called the Bayside Playhouse, you meet with the other board members once a month. As a group, you decide to attract more families to the playhouse by staging at least one kid-friendly play or musical each year. This is an excellent:
A) pricing strategy.
B) product strategy.
C) promotions strategy.
D) distribution strategy.

Question

Quizplus · Accepted Answer

Choosing to stage at least one kid-friendly play or musical each year is a product strategy because it involves making decisions about what products (in this case, plays or musicals) to offer to meet the needs of a specific target market (families).

As the Marketing Manager of a Small Community Theater Called