Marcus is looking at his e-commerce site's analytics. Most visitors leave after viewing two or three pages. This means there is room for improvement in:
A) the number of unique visitors.
B) engagement.
C) the conversion rate.
D) the click-through rate.

Question

Marcus is looking at his e-commerce site's analytics. Most visitors leave after viewing two or three pages. This means there is room for improvement in: ​
A) the number of unique visitors.
B) engagement.
C) the conversion rate.
D) the click-through rate.

Quizplus · Accepted Answer

Visitors leaving after viewing only a few pages indicates a lack of engagement, as they are not staying long enough to explore more content or make a purchase. Improving engagement could lead to visitors viewing more pages and potentially increasing conversion rates.

Marcus Is Looking at His E-Commerce Site's Analytics