You've noticed that a significant number of your website's customers--36.2%--abandon their shopping carts at the first stage of the checkout process, which asks them to create or sign in to their account. What's the best thing you could do resolve this particular problem in the checkout process?
A) Allow people to check out as guests
B) Design the checkout form to auto-populate account info for repeat customers
C) Offer free shipping on orders over $100
D) Describe your secure server with SSL encryption

Question

Quizplus · Accepted Answer

Allowing people to check out as guests directly addresses the issue of customers abandoning their carts due to the requirement to create or sign in to an account, making the checkout process more accessible and less cumbersome.

You've Noticed That a Significant Number of Your Website's Customers--36