The click-through rate is a measure of the:
A) number of clicks performed by an average user when searching for information through a search engine.
B) number of ads served up to a user on a search engine per query.
C) percentage of people presented with an ad who click on it.
D) number of Web pages viewed by a user after clicking through an ad.

Question

Quizplus · Accepted Answer

The click-through rate (CTR) is a metric that measures the percentage of people who were presented with an ad (or another form of digital asset) and then clicked on it. It's a key indicator of the effectiveness of online advertising campaigns.

The Click-Through Rate Is a Measure of The