When you are welcomed back by your name to a website you've shopped at before and offered products suited specifically to your tastes and budget (based on your past purchase), you are being targeted by:
A) personalized marketing.
B) geotargeting.
C) interstitial advertising.
D) engagement ads.

Question

Quizplus · Accepted Answer

This is an example of personalized marketing, where strategies are tailored to an individual's preferences and behaviors, such as past purchases, to enhance the shopping experience and offer relevant products.

When You Are Welcomed Back by Your Name to a Website