Campbell's soup would like to explore consumers' interest in Campbell's branded frozen entrees. The company would like to conduct primary research to measure customer interest. Which of the following would be classified as primary research?
A) Results from a previously conducted survey by Campbell's on customers' interest in fresh, refrigerated soups.
B) Industry reports from Progressive Grocer on frozen food sales.
C) Personal interviews with shoppers in grocery stores on their opinion of Campbell's branded frozen entrees.
D) Test market the frozen entrees in select Food Lion and Kroger grocery stores.

Question

Quizplus · Accepted Answer

Personal interviews and test marketing are both methods of primary research, as they involve collecting new, firsthand data directly from consumers.

Campbell's Soup Would Like to Explore Consumers' Interest in Campbell's