The use of marketing intelligence data and model scenarios to create forecasts is known as:
A) big data.
B) market research.
C) data mining.
D) predictive analysis.

Question

Quizplus · Accepted Answer

Predictive analysis involves using historical data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes. This approach is commonly used in marketing to forecast trends, customer behavior, and sales.

The Use of Marketing Intelligence Data and Model Scenarios to Create