While Cheerios have been around for nearly 80 years, General Mills developed the gluten-free version of the Cheerios just 2 years ago. To introduce the new product, heavy television advertising campaigns were launched to create awareness about the product. Additional promotions were introduced to induce distribution partners, like wholesalers and retailers, to carry the product. From these activities, it appears General Mills treated the Gluten-Free Cheerios as in the _______ stage of the product life cycle.
A) introduction
B) decline
C) growth
D) maturity

Question

Quizplus · Accepted Answer

The activities described, such as heavy advertising and promotions to create awareness and induce distribution, are characteristic of the introduction stage of the product life cycle. This stage involves introducing a new product to the market and efforts to build product awareness.

While Cheerios Have Been Around for Nearly 80 Years, General