A consumer that is aware of a new product and gathered information about the product so he or she can consider the benefits of the new product compared to what he or she currently uses is in the evaluation stage of the new-product adoption process.

Question

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In the evaluation stage of the new-product adoption process, consumers assess the product's benefits and decide whether it meets their needs, comparing it to current products they use. This involves gathering information and considering the product's advantages.

A Consumer That Is Aware of a New Product and Gathered