Aldi is a chain of discount supermarkets based in Germany. The company has recently started opening stores across the United States. Based on this information, the product development strategy being pursued by Aldi is known as a _______ strategy.
A) market penetration
B) market development
C) product penetration
D) product development
E) diversification

Question

Quizplus · Accepted Answer

Market development strategy involves expanding into new markets or geographic areas, which Aldi is doing by opening stores in the United States.

Aldi Is a Chain of Discount Supermarkets Based in Germany