During which of the following stages of a new-product development process, ideas with commercial potential are separated from those not meeting company objectives?
A) Idea generation
B) Business analysis
C) Screening
D) Test marketing

Question

Quizplus · Accepted Answer

During the screening stage, ideas are evaluated to determine which ones align with the company's objectives and have commercial potential, separating them from those that do not meet these criteria.

During Which of the Following Stages of a New-Product Development