A market segment is best characterized as a group of _____.
A)stores that sell similar products
B)manufacturers who produce similar products
C)potential customers with common characteristics
D)consumers with comparable incomes

Question

Quizplus · Accepted Answer

A market segment refers to a group of potential customers who share common characteristics, making them a distinct category within a broader market. These characteristics can include demographics, interests, needs, or purchasing behavior, which businesses target with specific marketing strategies.

A Market Segment Is Best Characterized as a Group of _____