Customers buy products to satisfy _____ needs and expect to derive some value or _____ from them.
A)unmet / benefit
B)material / profit
C)unmet / pleasure
D)logical / satisfaction

Question

Quizplus · Accepted Answer

Customers purchase products to fulfill unmet needs and anticipate gaining some form of benefit from them, which can include solving a problem, improving their life, or providing enjoyment.

Customers Buy Products to Satisfy _____ Needs and Expect to Derive