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Exploring Business

Business

Quiz 11 :

Operating in a Digital Marketing and Social Networking

Quiz 11 :

Operating in a Digital Marketing and Social Networking

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College students desire digital applications.What is false about companies that come out with new apps?
Free
Multiple Choice
Answer:

Answer:

A

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Palmer Luckey,Founder of Oculus,launched his product on the crowd funding platform,Kickstarter.Which of the following helps explain Oculus Rift's initial success?
Free
Multiple Choice
Answer:

Answer:

B

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If a college student is making a purchasing decision,it is unlikely that he or should would be interested in this type of product.
Free
Multiple Choice
Answer:

Answer:

C

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Palmer Luckey offered the prototype of his Oculus Rift as a "do-it-yourself" kit so others could make a similar system.
True False
Answer:
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The missing piece of the puzzle that helps explain Oculus Rift's success was the 9,500 bankers who enjoyed communicating with each other.
True False
Answer:
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Which of the following is not true of Palmer Luckey?
Multiple Choice
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Skimming pricing is a long-term pricing approach in which a company charges a low price for a new product to keep out competition and grab market share.
True False
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Students use mobile applications primarily for educational purposes.
True False
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Palmer Luckey's backers were early adopters who enjoyed becoming part of the development process.
True False
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The desire for connectivity by college students requires companies to focus on which of the following product characteristics?
Multiple Choice
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It is no longer true that products must fill an unmet customer need.
True False
Answer:
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With a few exceptions,companies that do not recognize the importance of offering technology-based,digital-based products will find themselves with few customers.
True False
Answer:
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Which of following is not a reason Palmer Luckey offered his "do-it-yourself" kit to 9,500 Kickstarter Campaign backers:
Multiple Choice
Answer:
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Why would Mark Zuckerberg (CEO of Facebook)pay $3 billion for Oculus?
Multiple Choice
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Which of the following about apps is not true?
Multiple Choice
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Which of following is true about Palmer Luckey?
Multiple Choice
Answer:
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The most important outcome of Palmer Luckey's Kickstarter campaign was receiving $2.4 million in funding.
True False
Answer:
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A company using cost-based pricing determines the cost of making a product and then sets a price by adding a profit to the cost.
True False
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After Facebook purchased Oculus (and Palmer Luckey was no longer connected with the product)the Oculus team decided to use penetration pricing.
True False
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How much did Mark Zuckerberg (founder of Facebook)pay for Oculus?
Multiple Choice
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