Which of the following strategies is used when an organization tries to target a specific segment of the marketplace for its products or services?
A) The prospector strategy
B) The focus strategy
C) The analyzer strategy
D) The reactor strategy

Question

Quizplus · Accepted Answer

The focus strategy involves targeting a specific segment of the market for products or services, rather than trying to appeal to a broader audience. This approach allows a company to concentrate its efforts on the needs and preferences of a particular group, potentially leading to a competitive advantage within that segment.

Which of the Following Strategies Is Used When an Organization