Which is NOT a required step in perceptual mapping?
A) Select key criteria that effectively differentiate products or services in the industry.
B) Serve two segments with the same strategy.
C) Plot major competitors' products or services in the resultant matrix.
D) Identify areas in the positioning map where the company's products or services could be most competitive in the given target market.
E) Develop a marketing plan to position the company's products and services appropriately.

Question

Quizplus · Accepted Answer

Serving two segments with the same strategy is not a step in perceptual mapping; it is more related to market segmentation and targeting strategies. Perceptual mapping focuses on visualizing consumer perceptions and positioning.

Which Is NOT a Required Step in Perceptual Mapping