All of the following are strategic marketing issues or decisions EXCEPT
A) to be a price leader or a price follower.
B) to use operating leverage.
C) to offer a complete or limited warranty.
D) to use heavy, light, or no TV advertising versus online advertising.
E) to use exclusive dealerships or multiple channels of distribution.

Question

Quizplus · Accepted Answer

Operating leverage is a financial decision related to the cost structure of a company, not a strategic marketing issue.

All of the Following Are Strategic Marketing Issues or Decisions