________ is the uncertainty that consumers face when they cannot foresee the consequences of their purchase decisions.
A) Reference price
B) Service quality
C) Brand image
D) Intrinsic cues
E) Perceived risk

Question

Quizplus · Accepted Answer

Perceived risk refers to the uncertainty consumers feel when they cannot predict the outcomes of their purchase decisions. This concept captures the potential negative consequences they might face after making a purchase, such as financial loss, social embarrassment, or failure of the product to meet expectations.

________ Is the Uncertainty That Consumers Face When They Cannot