The purpose of institutional advertising is to ________.
A) promote a specific product line
B) promote a specific retail outlet as a way of improving the manufacturer's image through the retail store image
C) boost the corporate image
D) enter a product category totally unrelated to the one with which the corporate name has become synonymous
E) promote the product category as a whole

Question

Quizplus · Accepted Answer

Institutional advertising is aimed at enhancing a company's image rather than promoting a specific product or service. It focuses on building the brand's reputation, establishing its values, and fostering goodwill among consumers and the public.

The Purpose of Institutional Advertising Is to ________