If a consumer segment generally holds a positive attitude toward owning the latest designer jeans and values having the latest and greatest in designer jeans, then that segment's attitude toward new brands of designer jeans are likely to reflect that orientation. This is an example of the ________ of attitude.
A) ego-defensive function
B) utilitarian function
C) value-expressive function
D) knowledge function
E) intention function

Question

Quizplus · Accepted Answer

This is an example of the value-expressive function of attitude, where attitudes reflect the consumer's values and beliefs, in this case, the value placed on owning the latest and greatest in designer jeans.

If a Consumer Segment Generally Holds a Positive Attitude Toward